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COLLEGIATE LICENSING APPROVAL PROCESS
APPROVAL IS REQUIRED FOR Any product bearing the university’s name, verbiage, logo, phrase, symbol or mascot (including inline and custom lettering styles) is subject to the following approval process.
Licensing Tips & Reminders
WHAT CAN A REP DO TO HELP EXPEDITE THE PROCESS?
APPROVAL PROCESS REQUIREMENTS Send the following to collegiatelicensing@varsity.com 1. An Order Summary
At consultation, please review the licensing process with your coach. If a custom logo is used, the coach should reach out to the university marketing department to obtain approved artwork. As soon as the coach has agreed on a uniform, apparel or accessory design that has lettering (custom or inline), please submit the required information to Collegiate Licensing Upon confirmation from Varsity’s Collegiate Licensing department, the rep should inform the coach that a request has been submitted to the university. The coach is a great asset in helping to communicate to the university that a request is pending their review. Collegiate orders are required to be listed as type “CO” in OMS and will stop in credit approval under CODE 8 for review by Collegiate Licensing.
2. A visual of the merchandise being ordered. Please send, either a VDS image or a Visual Prototype. The image should include all verbiage, names, phrases, mascots, or logos (custom or inline) that appear on the product. The visual must be an accurate representation of the design. Note: Do NOT ‘APPROVE’ custom artwork under the CLR in SFDC until you have received licensing approval. You will be able to request a VPT for collegiate accounts with the CLR style code while it is pending approval. 3. Subject Line - The University’s Name and Order Number WHAT IS THE TIME FRAME FOR THE APPROVAL PROCESS? The approval process is dependent on the institution. Some universities approve in a day while others can take 3-4 weeks. Please see the Collegiate Licensing FAQ document for more information. DO FILL IN ORDERS NEED APPROVAL? Please email Varsity’s Collegiate Licensing Inbox for fill in orders that include lettering. Please provide the Original Order Number and New Order Number in the email. DO TEAM SHOPS NEED APPROVAL? Yes. Team Shops orders that have custom or inline lettering are required to follow the same protocol and process. Please make sure the Original Order Number is being submitted for review and approval. REPS NEED COLLEGIATE LICENSING APPROVAL PRIOR TO SENDING A COLLEGE ORDER IN OMS WITH LETTERING (CUSTOM OR INLINE).
Pantone colorways and the combination of colors can be trademarked.
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FOR FURTHER ASSISTANCE, CONTACT COLLEGIATE LICENSING AT COLLEGIATELICENSING@VARSITY.COM
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